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Rugged Bear History

When it comes to outerwear and clothing, active kids want fashion, and parents want quality and value. The Rugged Bear has a long history of designing children’s apparel that withstands the test of time for both style and durability. In fact, parents throughout New England and beyond have relied on The Rugged Bear for more than 25 years for high-quality, value-priced, fashionable children’s activewear.

With the remarkable success of the first store, The Rugged Bear quickly expanded. Today, The Rugged Bear has 26 retail stores in New England, New York, and New Jersey. Parents can outfit their kids from head to toe for all seasons with The Rugged Bear’s private label; high-quality outerwear, sportswear and accessories for infants to preteens. And, when those “rugged bears” are ready to hibernate after an active day, The Rugged Bear offers a full line of sleepwear: pajamas, nightgowns, robes, and slippers.

For parents, The Rugged Bear label is a symbol of excellence in outerwear and clothing. Since its inception, The Rugged Bear has upheld its commitment to design and manufacture the highest quality apparel for the best price, using the most advanced, top-of-the-line materials and insulation. In addition to our private-label brand, we carry famous brand apparel from companies that match our high standards, ensuring that parents can continue to receive the best quality, variety and value from The Rugged Bear, a company they know and trust.